• Oliver McIntyre

• VP, Director of Client Services
• "An Irishman in New York"

 

Born in Ireland, educated in England, I have spent my entire career in the advertising business. My love affair began in 1984 when I joined Saatchi & Saatchi London and worked on the Proctor & Gamble business. Working with the very best minds within both agency and client environment, I learned that great marketing solutions are all about insight and strategic thinking. A great strategy must be the pathway between a brand and its target audience. It must define the most rational and emotional appeal that resonates most strongly with consumer segments and will compel them to form that affinity, allegiance, trust, preference, desire and understanding with a brand or product.

My passion is to partner with client and agency teams to educate on emerging trends in the ever-changing media space and to help transform brands and the relationships they have with their customers by infusing digital marketing into both thinking and processes. Media convergence is all around us. The Internet is everywhere, which is turning the world into a massive digital playground. Traditional media outlets struggle to keep up with their interactive counterpoints. We must create digital brands that challenge the fundamental dynamics of the market and, in doing so, offer something better, more essential, more in sync with market and customer values. The big idea is no longer a big idea unless it can be validated and is focused on business goals (i.e. sales growth, customer relationships,) rather than 'ad' goals of awareness levels, share of voice, or creative likes and dislikes. Twenty years on, I’m still unable to explain to my mom what I actually do for a living but have led a charmed life working with some of the greatest brands in the world including P&G, Mars, Nissan UK, General Motors, Pfizer, Charles Schwab, Toyota, Lexus, Panasonic, Qwest, Danone, Revlon, Evian, Cadbury, Canon, Carnegie Hall, Disaboom.COM, Monster.COM and ING Direct

 

 

  

 

 

 

 

 

 

 

 

On My IPod

On My Tivo

I'm supposed to watch the ads

In My DVD Player

Don't have one as I have an i-phone

On My Coffee Table

Don't know as I only go home to sleep